Explain what audience profiling is
and specifically in relation to your chosen game.
Make sure to cover the following:
-
Socio-economic status (economic activity affects and is shaped by social processes) - the class
in which the demographic fall under, high, middle or low, depending on
education, job, income etc.
-
Psychographics (personality, values, opinions, attitudes, interests, and lifestyles) -
this is the specifics of an individual, what do they like, how to they feel, what’s
there attitude etc.
-
Geodemographics (Location based) - where about in
the world are your demographic from.
-
Gender – whether its men or women who are the main
demographic.
A game like Super princess peach or Yoshi's Island which are colourful and cute, changes to the Mario series marketed towards girls, where as something like Doom was marketed as a man's game.
A game like Super princess peach or Yoshi's Island which are colourful and cute, changes to the Mario series marketed towards girls, where as something like Doom was marketed as a man's game.
-
Age – the sort of age range does it aim to reach.
Mario is a more kid friendly game at its core, with cartoon like enemies and bright, vibrant worlds. Where as a game like Deus Ex is an adult game which focuses around police workings and
Mario is a more kid friendly game at its core, with cartoon like enemies and bright, vibrant worlds. Where as a game like Deus Ex is an adult game which focuses around police workings and
-
Sexual Orientation – how accessible it
would be for a specific sexual orientation.
-
Regional Identity – what region the person is from.
Something like ZombieU appealing to people from the UK as its set in the UK, where as the Battlefield games are about America in some sort of war.
Something like ZombieU appealing to people from the UK as its set in the UK, where as the Battlefield games are about America in some sort of war.
-
Mainstream, alternative, niche – this is about how
well known your product is, and whether it’s a big budget mainstream, or an
alternative spin on something from an independent, or really specific and niche
on its demographics.
A mainstream game would be something like call of duty, or the Arkham games which appeal to a wide audience. An alternative game would be something like the Bioshock games, which gained mass critical acclaim, but wasn't massively popular on release. A niche game would be something like Limbo, a very basic independent game with well built atmosphere and story that complement the gameplay.
A mainstream game would be something like call of duty, or the Arkham games which appeal to a wide audience. An alternative game would be something like the Bioshock games, which gained mass critical acclaim, but wasn't massively popular on release. A niche game would be something like Limbo, a very basic independent game with well built atmosphere and story that complement the gameplay.
The last of
us I think appeals more to a male audience, and only because typically survival
horror as a genre is one that is mostly male, not that the game doesn't appeal
to women, but I think more so for the story is what appeals to both, and the
setting and gameplay is the sort of thing that is male dominant.
Age, similarly to gender, I think appeals to a wide range of ages, although it’s an 18 rating, I think the demographic starts at like 15-16, and goes right through to 25+, because of this, I think it’s hard to find a point between in which we can find the age of most buyers, but I think it’s safe to assume that late teenagers to young adults are its main audience, through the games use of unique body horror for the clickers, to the fact that Ellie, the 14 year old swears and comments on actions in a way that’s far more mature than what a 14 year old would say.
The game is possibly more accessible to Americans, the main character is a generic American, with a rough Texan voice, and the game is set in America and goes through Boston, Pittsburgh and Salt lake city which I don't think are places many people outside the USA know about. As for socio-economic status, I think anything from lower class class up, I don't think it appeals more to any one specific class.
I think the sort of mainstream audience who would enjoy the game more, are those with strong family values, as the central plot point is caring for Ellie, a fatherly bond is formed not just between herself and Joel, but also with the player. whilst those more niche audiences may find the story or the setting really appealing.
Age, similarly to gender, I think appeals to a wide range of ages, although it’s an 18 rating, I think the demographic starts at like 15-16, and goes right through to 25+, because of this, I think it’s hard to find a point between in which we can find the age of most buyers, but I think it’s safe to assume that late teenagers to young adults are its main audience, through the games use of unique body horror for the clickers, to the fact that Ellie, the 14 year old swears and comments on actions in a way that’s far more mature than what a 14 year old would say.
The game is possibly more accessible to Americans, the main character is a generic American, with a rough Texan voice, and the game is set in America and goes through Boston, Pittsburgh and Salt lake city which I don't think are places many people outside the USA know about. As for socio-economic status, I think anything from lower class class up, I don't think it appeals more to any one specific class.
I think the sort of mainstream audience who would enjoy the game more, are those with strong family values, as the central plot point is caring for Ellie, a fatherly bond is formed not just between herself and Joel, but also with the player. whilst those more niche audiences may find the story or the setting really appealing.
No comments:
Post a Comment